Hermes Bot
a440160249
- SALES_STRATEGY.md: $1K/day plan (37 orders @ $27.50 AOV, 1,700 visits) - TRIPWIRE_FUNNEL.md: 7-email Mautic sequence + lead scoring - MONETIZATION.md: 9 monetization options for Nūr PWA (no ads, no registration) - EXECUTABLE_PLAN.md: MCP-executable automation plan - DAILY_OPS.md: daily KPI checklist (visits, orders, sends, recoveries) - scripts/: automation.py, mautic_setup.py, gumroad_setup.py, scout_scrape.py, analytics.py, crontab - quality_leads.json/.csv: 12 enriched Islamic-tech leads for Mautic import - content_queue.json: 10 SEO blog posts for Ghost - PWA: icons, sw.js, e2e + vitest coverage, generator scripts
214 lines
7.0 KiB
Markdown
214 lines
7.0 KiB
Markdown
# Daily Sales Operations Checklist
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**Target**: $1,000/day revenue
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**Method**: Execute, track, optimize — every day
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---
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## 🌅 MORNING (6:00-9:00) — REVENUE ENGINE START
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### 6:00 — Mautic Broadcast Send
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- [ ] Check segment: "High-Value Islamic Tech Leads" count
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- [ ] Send daily broadcast (rotate: toolkit link, blog post, bundle pitch, case study)
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- [ ] Verify send count ≈ 6,000
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- [ ] Log: sends, opens, clicks in dashboard
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### 6:30 — Ghost Blog Publish
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- [ ] Publish 1 SEO post (from Litmonk queue)
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- [ ] Target keywords: `muslim developer tools`, `islamic ui kit`, `halal saas`, `quran api`, `prayer times api`
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- [ ] Add 2 CTAs per post (inline + footer) → Gumroad product
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- [ ] Submit to Google Search Console
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- [ ] Share to X/LinkedIn
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### 7:00 — Social Content (X/LinkedIn/IG)
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- [ ] Post 1: Technical tip (code snippet + link to toolkit)
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- [ ] Post 2: Founder story / case study
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- [ ] Post 3: Product showcase (UI kit component demo)
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- [ ] Engage: Reply to 20 comments/DMs
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- [ ] Track: clicks to Gumroad
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### 8:00 — Gumroad Abandoned Cart Recovery
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- [ ] Check Gumroad dashboard for abandoned carts (last 24h)
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- [ ] Send manual recovery emails (template in TRIPWIRE_FUNNEL.md)
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- [ ] Target: recover 5+ orders/day
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- [ ] Log: recovered revenue
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### 8:30 — Nūr PWA Push Notification
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- [ ] Send push to PWA users (via OneSignal / Firebase)
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- [ ] Content: New feature, new Quran translation, prayer time reminder
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- [ ] Target: 100+ DAU engagement
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- [ ] Deep link to relevant feature
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---
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## 🌞 MIDDAY (9:00-14:00) — DEEP WORK
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### 9:00-11:00 — Product / Content Creation
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| Day | Focus |
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|-----|-------|
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| Mon | New micro-product ($10-17) or bundle refresh |
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| Tue | 3 blog posts drafted (Ghost + Litmonk) |
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| Wed | 2 Mautic sequences built/optimized |
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| Thu | 1 partnership / affiliate / cross-promo outreach |
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| Fri | Nūr PWA feature + deploy |
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| Sat | Weekly cohort review, adjust strategy |
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| Sun | Rest / planning |
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### 11:00-12:00 — Outreach / Partnerships
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- [ ] DM 5 high-value leads (from quality_leads.json)
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- [ ] Pitch: "Saw your work on [repo] — thought you'd find this useful"
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- [ ] Link: relevant blog post or free toolkit
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- [ ] Track responses in Twenty CRM
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### 12:00-13:00 — Lunch / Break
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### 13:00-14:00 — Mautic Nurture Sequences
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- [ ] Check automation: are sequences firing on time?
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- [ ] Review lead scores: move hot leads to "VIP" segment
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- [ ] Send manual 1:1 emails to leads with score >50
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- [ ] Update segments based on behavior
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---
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## 🌆 AFTERNOON (14:00-18:00) — OPTIMIZE & SCALE
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### 14:00 — Analytics Review
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- [ ] Open unified dashboard (Gumroad + Ghost + Mautic + PWA)
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- [ ] Check daily KPIs:
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| Metric | Target | Actual | Status |
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|--------|--------|--------|--------|
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| Visits | 1,700 | | 🔴/🟢 |
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| Orders | 37 | | 🔴/🟢 |
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| Revenue | $1,000 | | 🔴/🟢 |
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| Email Sends | 6,000 | | 🔴/🟢 |
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| Email Clicks | 1,700 | | 🔴/🟢 |
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| PWA DAU | 500 | | 🔴/🟢 |
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| Cart Recovery | 5 | | 🔴/🟢 |
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- [ ] If any 🔴: diagnose + fix in next hour
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### 15:00 — A/B Tests & Optimization
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- [ ] Gumroad: Test bundle page variant (video vs static, price anchor, testimonial position)
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- [ ] Email: Test subject lines (curiosity vs benefit vs story)
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- [ ] PWA: Test push notification timing/copy
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- [ ] Blog: Test CTA placement (top vs middle vs bottom)
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### 16:00 — Paid Ads (if budget allows)
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- [ ] Meta: $50/day → Gumroad bundle (lookalike: Mautic list)
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- [ ] Target: Muslim developers, 25-40, Indonesia/Malaysia/Egypt/US
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- [ ] Creative: UI kit demo video + "Built for Muslims"
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- [ ] Track: CAC, ROAS (target: 3:1)
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### 17:00 — Affiliate / Partner Management
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- [ ] Check affiliate dashboard (5 Muslim dev influencers, 20% rev share)
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- [ ] Send weekly update + new creative assets
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- [ ] Recruit 1 new affiliate/week
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---
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## 🌙 EVENING (18:00-21:00) — COMMUNITY & WRAP
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### 18:00 — Community Engagement
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- [ ] Reply to all comments on Ghost blog
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- [ ] Answer GitHub issues/discussions on Islamic repos
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- [ ] Participate in Muslim dev Discord/Telegram groups
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- [ ] Share value, not pitch
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### 19:00 — Content Prep for Tomorrow
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- [ ] Queue 3 social posts in buffer
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- [ ] Schedule Ghost post for 6:30 AM
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- [ ] Prepare Mautic broadcast for 6:00 AM
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### 20:00 — Day Review & Log
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- [ ] Update daily KPI log (spreadsheet)
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- [ ] Note: what worked, what didn't
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- [ ] One actionable improvement for tomorrow
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- [ ] Sync with team (if applicable)
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---
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## 📊 WEEKLY REVIEW (Saturday)
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### Cohort Analysis
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- [ ] New subscribers this week: target 350+
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- [ ] Activation rate (toolkit download): target 40%
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- [ ] Tripwire conversion (toolkit → $10): target 15%
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- [ ] Core conversion ($10 → $49): target 20%
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- [ ] Enterprise leads: target 3 booked demos
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### Channel Attribution
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| Channel | Visits | Orders | Revenue | CAC | Action |
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|---------|--------|--------|---------|-----|--------|
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| Email | | | | | |
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| Organic | | | | | |
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| Social | | | | | |
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| Referral | | | | | |
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| Paid | | | | | |
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| Direct | | | | | |
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### Product Decisions
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- [ ] Which product sold best? Double down.
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- [ ] Which product had 0 sales? Archive or reposition.
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- [ ] New product idea validation: survey 50 subscribers.
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---
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## 🎯 MONTHLY STRATEGIC REVIEW (1st of Month)
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### Revenue Health
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- [ ] MRR trend: target +20% MoM
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- [ ] Churn (if subscriptions): target <5%
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- [ ] LTV:CAC ratio: target >3:1
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- [ ] Cash runway: target >12 months
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### Asset Audit
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- [ ] Gumroad: Update product pages, add testimonials
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- [ ] Ghost: Refresh top 10 posts, add internal links
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- [ ] Mautic: Clean list (remove bounces, inactives >90d)
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- [ ] PWA: Ship 1 major feature, fix top 5 bugs
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- [ ] SEO: Target 5 new keywords, build 10 backlinks
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### Team & Systems
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- [ ] Document SOPs for: email creation, blog publishing, cart recovery
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- [ ] Train VA/assistant on repetitive tasks
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- [ ] Upgrade tools if ROI > 3x (e.g., better email infra, analytics)
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---
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## 🚨 RED FLAG PROTOCOLS
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| Trigger | Immediate Action |
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|---------|------------------|
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| Revenue < $500 for 2 days | Emergency: send flash offer to VIP segment, increase ad spend |
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| Email deliverability < 80% | Pause sends, clean list, warm IP, check SPF/DKIM |
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| PWA DAU < 100 for 3 days | Push major update, notify users, check for bugs |
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| Organic traffic drop >30% | Check Google Search Console, fix technical SEO |
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| Gumroad refund rate >10% | Survey buyers, fix product issue, improve onboarding |
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---
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## 📁 FILES & TEMPLATES
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| File | Purpose |
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|------|---------|
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| `SALES_STRATEGY.md` | Master strategy (this repo) |
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| `TRIPWIRE_FUNNEL.md` | 7-email sequence + automation rules |
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| `quality_leads.json` | 12 high-value leads for outreach |
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| `quality_leads.csv` | Mautic import format |
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| `DAILY_OPS.md` | This file — daily checklist |
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---
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## 🔗 QUICK LINKS
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- **Gumroad Dashboard**: https://alfalahtech.gumroad.com/dashboard
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- **Ghost Admin**: https://ghost.falahos.my/ghost
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- **Mautic**: https://mautic.falahos.my/s/dashboard
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- **Nūr PWA**: https://moslem.falahos.my
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- **Twenty CRM**: https://twenty.falahos.my
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- **Openship Dashboard**: http://localhost:3001
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- **GitHub Search**: `quran api stars:>100 language:javascript`
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---
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*Print this. Keep on desk. Check off every item. Every day.* |