digital-mujtahid-v2/chapters/Principle_07.md

10%, rollback to cost-plus and iterate on value messaging.

Rollback trigger: If churn exceeds 7% in the first week, pause the test and revert to previous pricing.

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MUHASABA (RETROSPECTIVE)

What would it take for us to cut our price by 50% and still sustain the business? If we can’t answer that question honestly, we haven’t truly discovered the value we deliver — we’re just guessing. A just price isn’t the highest the market will bear; it’s the price that reflects genuine worth while preserving the relationship. Did our pricing increase trust or erode it? Did we protect the user’s wealth or exploit their need? The answer will surface in the churn rate and the unsaid resentment in every cancelled subscription.