Hermes Bot
a440160249
- SALES_STRATEGY.md: $1K/day plan (37 orders @ $27.50 AOV, 1,700 visits) - TRIPWIRE_FUNNEL.md: 7-email Mautic sequence + lead scoring - MONETIZATION.md: 9 monetization options for Nūr PWA (no ads, no registration) - EXECUTABLE_PLAN.md: MCP-executable automation plan - DAILY_OPS.md: daily KPI checklist (visits, orders, sends, recoveries) - scripts/: automation.py, mautic_setup.py, gumroad_setup.py, scout_scrape.py, analytics.py, crontab - quality_leads.json/.csv: 12 enriched Islamic-tech leads for Mautic import - content_queue.json: 10 SEO blog posts for Ghost - PWA: icons, sw.js, e2e + vitest coverage, generator scripts
101 lines
3.0 KiB
Python
Executable File
101 lines
3.0 KiB
Python
Executable File
#!/usr/bin/env python3
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"""
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Daily Analytics Snapshot.
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Captures revenue, orders, traffic, and KPIs.
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Run via cron: 0 */6 * * * python scripts/analytics.py
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"""
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import os, sys, json, time
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from datetime import datetime
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BASE_DIR = os.path.dirname(os.path.dirname(os.path.abspath(__file__)))
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METRICS_FILE = os.path.join(BASE_DIR, "daily_metrics.jsonl")
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def log(msg):
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print(f"[{datetime.now().isoformat()}] {msg}")
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def append_metrics(**kwargs):
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kwargs["timestamp"] = time.time()
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kwargs["date"] = datetime.now().isoformat()[:10]
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with open(METRICS_FILE, "a") as f:
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f.write(json.dumps(kwargs) + "\n")
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def get_gumroad_metrics():
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"""Fetch revenue and orders from Gumroad."""
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token = os.environ.get("GUMROAD_ACCESS_TOKEN", "")
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if not token:
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return {}
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import requests
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headers = {"Authorization": f"Bearer {token}"}
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try:
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r = requests.get(
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"https://api.gumroad.com/v2/reports/overview",
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headers=headers, timeout=10
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)
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if r.status_code == 200:
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data = r.json()
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return {
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"gumroad_revenue": data.get("total_revenue", 0),
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"gumroad_orders": data.get("total_sales", 0),
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"gumroad_refunds": data.get("total_refunds", 0),
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}
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except Exception as e:
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log(f"Gumroad API error: {e}")
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return {}
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def get_mautic_metrics():
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"""Fetch email stats from Mautic."""
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return {} # Placeholder — implement when Mautic API auth is fixed
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def get_ghost_metrics():
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"""Fetch blog traffic from Ghost."""
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return {} # Placeholder — implement when Ghost API key is set
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def main():
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log("Analytics snapshot...")
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metrics = {}
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# Gumroad
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metrics.update(get_gumroad_metrics())
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# Calculate daily revenue (from last entry)
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if os.path.exists(METRICS_FILE):
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with open(METRICS_FILE) as f:
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lines = f.readlines()
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if len(lines) >= 2:
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prev = json.loads(lines[-2])
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curr = json.loads(lines[-1]) if lines else {}
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rev_diff = curr.get("gumroad_revenue", 0) - prev.get("gumroad_revenue", 0)
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metrics["daily_revenue"] = max(0, rev_diff)
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metrics["daily_orders"] = max(0, curr.get("gumroad_orders", 0) - prev.get("gumroad_orders", 0))
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# KPI check
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daily_rev = metrics.get("daily_revenue", 0) / 100 # Convert cents to dollars
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target = 1000
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if daily_rev >= target:
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metrics["kpi_status"] = "✅ HIT"
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elif daily_rev >= target * 0.5:
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metrics["kpi_status"] = "🟡 CLOSE"
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else:
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metrics["kpi_status"] = "🔴 BELOW"
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metrics["kpi_target"] = target
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metrics["kpi_actual"] = round(daily_rev, 2)
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append_metrics(**metrics)
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# Print summary
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print(f"\n{'='*40}")
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print(f" DAILY KPI SUMMARY")
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print(f"{'='*40}")
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print(f" Revenue: ${daily_rev:.2f} / ${target}")
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print(f" Orders: {metrics.get('gumroad_orders', 0)}")
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print(f" Status: {metrics.get('kpi_status', 'N/A')}")
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print(f"{'='*40}\n")
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if __name__ == "__main__":
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main() |