# Daily Sales Operations Checklist
**Target**: $1,000/day revenue
**Method**: Execute, track, optimize — every day

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## 🌅 MORNING (6:00-9:00) — REVENUE ENGINE START

### 6:00 — Mautic Broadcast Send
- [ ] Check segment: "High-Value Islamic Tech Leads" count
- [ ] Send daily broadcast (rotate: toolkit link, blog post, bundle pitch, case study)
- [ ] Verify send count ≈ 6,000
- [ ] Log: sends, opens, clicks in dashboard

### 6:30 — Ghost Blog Publish
- [ ] Publish 1 SEO post (from Litmonk queue)
- [ ] Target keywords: `muslim developer tools`, `islamic ui kit`, `halal saas`, `quran api`, `prayer times api`
- [ ] Add 2 CTAs per post (inline + footer) → Gumroad product
- [ ] Submit to Google Search Console
- [ ] Share to X/LinkedIn

### 7:00 — Social Content (X/LinkedIn/IG)
- [ ] Post 1: Technical tip (code snippet + link to toolkit)
- [ ] Post 2: Founder story / case study
- [ ] Post 3: Product showcase (UI kit component demo)
- [ ] Engage: Reply to 20 comments/DMs
- [ ] Track: clicks to Gumroad

### 8:00 — Gumroad Abandoned Cart Recovery
- [ ] Check Gumroad dashboard for abandoned carts (last 24h)
- [ ] Send manual recovery emails (template in TRIPWIRE_FUNNEL.md)
- [ ] Target: recover 5+ orders/day
- [ ] Log: recovered revenue

### 8:30 — Nūr PWA Push Notification
- [ ] Send push to PWA users (via OneSignal / Firebase)
- [ ] Content: New feature, new Quran translation, prayer time reminder
- [ ] Target: 100+ DAU engagement
- [ ] Deep link to relevant feature

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## 🌞 MIDDAY (9:00-14:00) — DEEP WORK

### 9:00-11:00 — Product / Content Creation
| Day | Focus |
|-----|-------|
| Mon | New micro-product ($10-17) or bundle refresh |
| Tue | 3 blog posts drafted (Ghost + Litmonk) |
| Wed | 2 Mautic sequences built/optimized |
| Thu | 1 partnership / affiliate / cross-promo outreach |
| Fri | Nūr PWA feature + deploy |
| Sat | Weekly cohort review, adjust strategy |
| Sun | Rest / planning |

### 11:00-12:00 — Outreach / Partnerships
- [ ] DM 5 high-value leads (from quality_leads.json)
- [ ] Pitch: "Saw your work on [repo] — thought you'd find this useful"
- [ ] Link: relevant blog post or free toolkit
- [ ] Track responses in Twenty CRM

### 12:00-13:00 — Lunch / Break

### 13:00-14:00 — Mautic Nurture Sequences
- [ ] Check automation: are sequences firing on time?
- [ ] Review lead scores: move hot leads to "VIP" segment
- [ ] Send manual 1:1 emails to leads with score >50
- [ ] Update segments based on behavior

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## 🌆 AFTERNOON (14:00-18:00) — OPTIMIZE & SCALE

### 14:00 — Analytics Review
- [ ] Open unified dashboard (Gumroad + Ghost + Mautic + PWA)
- [ ] Check daily KPIs:

| Metric | Target | Actual | Status |
|--------|--------|--------|--------|
| Visits | 1,700 | | 🔴/🟢 |
| Orders | 37 | | 🔴/🟢 |
| Revenue | $1,000 | | 🔴/🟢 |
| Email Sends | 6,000 | | 🔴/🟢 |
| Email Clicks | 1,700 | | 🔴/🟢 |
| PWA DAU | 500 | | 🔴/🟢 |
| Cart Recovery | 5 | | 🔴/🟢 |

- [ ] If any 🔴: diagnose + fix in next hour

### 15:00 — A/B Tests & Optimization
- [ ] Gumroad: Test bundle page variant (video vs static, price anchor, testimonial position)
- [ ] Email: Test subject lines (curiosity vs benefit vs story)
- [ ] PWA: Test push notification timing/copy
- [ ] Blog: Test CTA placement (top vs middle vs bottom)

### 16:00 — Paid Ads (if budget allows)
- [ ] Meta: $50/day → Gumroad bundle (lookalike: Mautic list)
- [ ] Target: Muslim developers, 25-40, Indonesia/Malaysia/Egypt/US
- [ ] Creative: UI kit demo video + "Built for Muslims"
- [ ] Track: CAC, ROAS (target: 3:1)

### 17:00 — Affiliate / Partner Management
- [ ] Check affiliate dashboard (5 Muslim dev influencers, 20% rev share)
- [ ] Send weekly update + new creative assets
- [ ] Recruit 1 new affiliate/week

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## 🌙 EVENING (18:00-21:00) — COMMUNITY & WRAP

### 18:00 — Community Engagement
- [ ] Reply to all comments on Ghost blog
- [ ] Answer GitHub issues/discussions on Islamic repos
- [ ] Participate in Muslim dev Discord/Telegram groups
- [ ] Share value, not pitch

### 19:00 — Content Prep for Tomorrow
- [ ] Queue 3 social posts in buffer
- [ ] Schedule Ghost post for 6:30 AM
- [ ] Prepare Mautic broadcast for 6:00 AM

### 20:00 — Day Review & Log
- [ ] Update daily KPI log (spreadsheet)
- [ ] Note: what worked, what didn't
- [ ] One actionable improvement for tomorrow
- [ ] Sync with team (if applicable)

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## 📊 WEEKLY REVIEW (Saturday)

### Cohort Analysis
- [ ] New subscribers this week: target 350+
- [ ] Activation rate (toolkit download): target 40%
- [ ] Tripwire conversion (toolkit → $10): target 15%
- [ ] Core conversion ($10 → $49): target 20%
- [ ] Enterprise leads: target 3 booked demos

### Channel Attribution
| Channel | Visits | Orders | Revenue | CAC | Action |
|---------|--------|--------|---------|-----|--------|
| Email | | | | | |
| Organic | | | | | |
| Social | | | | | |
| Referral | | | | | |
| Paid | | | | | |
| Direct | | | | | |

### Product Decisions
- [ ] Which product sold best? Double down.
- [ ] Which product had 0 sales? Archive or reposition.
- [ ] New product idea validation: survey 50 subscribers.

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## 🎯 MONTHLY STRATEGIC REVIEW (1st of Month)

### Revenue Health
- [ ] MRR trend: target +20% MoM
- [ ] Churn (if subscriptions): target <5%
- [ ] LTV:CAC ratio: target >3:1
- [ ] Cash runway: target >12 months

### Asset Audit
- [ ] Gumroad: Update product pages, add testimonials
- [ ] Ghost: Refresh top 10 posts, add internal links
- [ ] Mautic: Clean list (remove bounces, inactives >90d)
- [ ] PWA: Ship 1 major feature, fix top 5 bugs
- [ ] SEO: Target 5 new keywords, build 10 backlinks

### Team & Systems
- [ ] Document SOPs for: email creation, blog publishing, cart recovery
- [ ] Train VA/assistant on repetitive tasks
- [ ] Upgrade tools if ROI > 3x (e.g., better email infra, analytics)

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## 🚨 RED FLAG PROTOCOLS

| Trigger | Immediate Action |
|---------|------------------|
| Revenue < $500 for 2 days | Emergency: send flash offer to VIP segment, increase ad spend |
| Email deliverability < 80% | Pause sends, clean list, warm IP, check SPF/DKIM |
| PWA DAU < 100 for 3 days | Push major update, notify users, check for bugs |
| Organic traffic drop >30% | Check Google Search Console, fix technical SEO |
| Gumroad refund rate >10% | Survey buyers, fix product issue, improve onboarding |

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## 📁 FILES & TEMPLATES

| File | Purpose |
|------|---------|
| `SALES_STRATEGY.md` | Master strategy (this repo) |
| `TRIPWIRE_FUNNEL.md` | 7-email sequence + automation rules |
| `quality_leads.json` | 12 high-value leads for outreach |
| `quality_leads.csv` | Mautic import format |
| `DAILY_OPS.md` | This file — daily checklist |

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## 🔗 QUICK LINKS

- **Gumroad Dashboard**: https://alfalahtech.gumroad.com/dashboard
- **Ghost Admin**: https://ghost.falahos.my/ghost
- **Mautic**: https://mautic.falahos.my/s/dashboard
- **Nūr PWA**: https://moslem.falahos.my
- **Twenty CRM**: https://twenty.falahos.my
- **Openship Dashboard**: http://localhost:3001
- **GitHub Search**: `quran api stars:>100 language:javascript`

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*Print this. Keep on desk. Check off every item. Every day.*