Add sales automation stack: strategy docs, MCP scripts, PWA refinements

- SALES_STRATEGY.md: $1K/day plan (37 orders @ $27.50 AOV, 1,700 visits) - TRIPWIRE_FUNNEL.md: 7-email Mautic sequence + lead scoring - MONETIZATION.md: 9 monetization options for Nūr PWA (no ads, no registration) - EXECUTABLE_PLAN.md: MCP-executable automation plan - DAILY_OPS.md: daily KPI checklist (visits, orders, sends, recoveries) - scripts/: automation.py, mautic_setup.py, gumroad_setup.py, scout_scrape.py, analytics.py, crontab - quality_leads.json/.csv: 12 enriched Islamic-tech leads for Mautic import - content_queue.json: 10 SEO blog posts for Ghost - PWA: icons, sw.js, e2e + vitest coverage, generator scripts
2026-08-06 23:33:21 +08:00
parent 05991c893f
commit a440160249
40 changed files with 7195 additions and 173 deletions
@@ -0,0 +1,101 @@
+#!/usr/bin/env python3
+"""
+Daily Analytics Snapshot.
+Captures revenue, orders, traffic, and KPIs.
+Run via cron: 0 */6 * * * python scripts/analytics.py
+"""
+
+import os, sys, json, time
+from datetime import datetime
+
+BASE_DIR = os.path.dirname(os.path.dirname(os.path.abspath(__file__)))
+METRICS_FILE = os.path.join(BASE_DIR, "daily_metrics.jsonl")
+
+def log(msg):
+    print(f"[{datetime.now().isoformat()}] {msg}")
+
+def append_metrics(**kwargs):
+    kwargs["timestamp"] = time.time()
+    kwargs["date"] = datetime.now().isoformat()[:10]
+    with open(METRICS_FILE, "a") as f:
+        f.write(json.dumps(kwargs) + "\n")
+
+def get_gumroad_metrics():
+    """Fetch revenue and orders from Gumroad."""
+    token = os.environ.get("GUMROAD_ACCESS_TOKEN", "")
+    if not token:
+        return {}
+
+    import requests
+    headers = {"Authorization": f"Bearer {token}"}
+
+    try:
+        r = requests.get(
+            "https://api.gumroad.com/v2/reports/overview",
+            headers=headers, timeout=10
+        )
+        if r.status_code == 200:
+            data = r.json()
+            return {
+                "gumroad_revenue": data.get("total_revenue", 0),
+                "gumroad_orders": data.get("total_sales", 0),
+                "gumroad_refunds": data.get("total_refunds", 0),
+            }
+    except Exception as e:
+        log(f"Gumroad API error: {e}")
+
+    return {}
+
+def get_mautic_metrics():
+    """Fetch email stats from Mautic."""
+    return {}  # Placeholder — implement when Mautic API auth is fixed
+
+def get_ghost_metrics():
+    """Fetch blog traffic from Ghost."""
+    return {}  # Placeholder — implement when Ghost API key is set
+
+def main():
+    log("Analytics snapshot...")
+
+    metrics = {}
+
+    # Gumroad
+    metrics.update(get_gumroad_metrics())
+
+    # Calculate daily revenue (from last entry)
+    if os.path.exists(METRICS_FILE):
+        with open(METRICS_FILE) as f:
+            lines = f.readlines()
+        if len(lines) >= 2:
+            prev = json.loads(lines[-2])
+            curr = json.loads(lines[-1]) if lines else {}
+            rev_diff = curr.get("gumroad_revenue", 0) - prev.get("gumroad_revenue", 0)
+            metrics["daily_revenue"] = max(0, rev_diff)
+            metrics["daily_orders"] = max(0, curr.get("gumroad_orders", 0) - prev.get("gumroad_orders", 0))
+
+    # KPI check
+    daily_rev = metrics.get("daily_revenue", 0) / 100  # Convert cents to dollars
+    target = 1000
+    if daily_rev >= target:
+        metrics["kpi_status"] = "✅ HIT"
+    elif daily_rev >= target * 0.5:
+        metrics["kpi_status"] = "🟡 CLOSE"
+    else:
+        metrics["kpi_status"] = "🔴 BELOW"
+
+    metrics["kpi_target"] = target
+    metrics["kpi_actual"] = round(daily_rev, 2)
+
+    append_metrics(**metrics)
+
+    # Print summary
+    print(f"\n{'='*40}")
+    print(f"  DAILY KPI SUMMARY")
+    print(f"{'='*40}")
+    print(f"  Revenue:  ${daily_rev:.2f} / ${target}")
+    print(f"  Orders:   {metrics.get('gumroad_orders', 0)}")
+    print(f"  Status:   {metrics.get('kpi_status', 'N/A')}")
+    print(f"{'='*40}\n")
+
+if __name__ == "__main__":
+    main()