Add sales automation stack: strategy docs, MCP scripts, PWA refinements

- SALES_STRATEGY.md: $1K/day plan (37 orders @ $27.50 AOV, 1,700 visits) - TRIPWIRE_FUNNEL.md: 7-email Mautic sequence + lead scoring - MONETIZATION.md: 9 monetization options for Nūr PWA (no ads, no registration) - EXECUTABLE_PLAN.md: MCP-executable automation plan - DAILY_OPS.md: daily KPI checklist (visits, orders, sends, recoveries) - scripts/: automation.py, mautic_setup.py, gumroad_setup.py, scout_scrape.py, analytics.py, crontab - quality_leads.json/.csv: 12 enriched Islamic-tech leads for Mautic import - content_queue.json: 10 SEO blog posts for Ghost - PWA: icons, sw.js, e2e + vitest coverage, generator scripts
2026-08-06 23:33:21 +08:00
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+# Daily Sales Operations Checklist
+**Target**: $1,000/day revenue
+**Method**: Execute, track, optimize — every day
+
+---
+
+## 🌅 MORNING (6:00-9:00) — REVENUE ENGINE START
+
+### 6:00 — Mautic Broadcast Send
+- [ ] Check segment: "High-Value Islamic Tech Leads" count
+- [ ] Send daily broadcast (rotate: toolkit link, blog post, bundle pitch, case study)
+- [ ] Verify send count ≈ 6,000
+- [ ] Log: sends, opens, clicks in dashboard
+
+### 6:30 — Ghost Blog Publish
+- [ ] Publish 1 SEO post (from Litmonk queue)
+- [ ] Target keywords: `muslim developer tools`, `islamic ui kit`, `halal saas`, `quran api`, `prayer times api`
+- [ ] Add 2 CTAs per post (inline + footer) → Gumroad product
+- [ ] Submit to Google Search Console
+- [ ] Share to X/LinkedIn
+
+### 7:00 — Social Content (X/LinkedIn/IG)
+- [ ] Post 1: Technical tip (code snippet + link to toolkit)
+- [ ] Post 2: Founder story / case study
+- [ ] Post 3: Product showcase (UI kit component demo)
+- [ ] Engage: Reply to 20 comments/DMs
+- [ ] Track: clicks to Gumroad
+
+### 8:00 — Gumroad Abandoned Cart Recovery
+- [ ] Check Gumroad dashboard for abandoned carts (last 24h)
+- [ ] Send manual recovery emails (template in TRIPWIRE_FUNNEL.md)
+- [ ] Target: recover 5+ orders/day
+- [ ] Log: recovered revenue
+
+### 8:30 — Nūr PWA Push Notification
+- [ ] Send push to PWA users (via OneSignal / Firebase)
+- [ ] Content: New feature, new Quran translation, prayer time reminder
+- [ ] Target: 100+ DAU engagement
+- [ ] Deep link to relevant feature
+
+---
+
+## 🌞 MIDDAY (9:00-14:00) — DEEP WORK
+
+### 9:00-11:00 — Product / Content Creation
+| Day | Focus |
+|-----|-------|
+| Mon | New micro-product ($10-17) or bundle refresh |
+| Tue | 3 blog posts drafted (Ghost + Litmonk) |
+| Wed | 2 Mautic sequences built/optimized |
+| Thu | 1 partnership / affiliate / cross-promo outreach |
+| Fri | Nūr PWA feature + deploy |
+| Sat | Weekly cohort review, adjust strategy |
+| Sun | Rest / planning |
+
+### 11:00-12:00 — Outreach / Partnerships
+- [ ] DM 5 high-value leads (from quality_leads.json)
+- [ ] Pitch: "Saw your work on [repo] — thought you'd find this useful"
+- [ ] Link: relevant blog post or free toolkit
+- [ ] Track responses in Twenty CRM
+
+### 12:00-13:00 — Lunch / Break
+
+### 13:00-14:00 — Mautic Nurture Sequences
+- [ ] Check automation: are sequences firing on time?
+- [ ] Review lead scores: move hot leads to "VIP" segment
+- [ ] Send manual 1:1 emails to leads with score >50
+- [ ] Update segments based on behavior
+
+---
+
+## 🌆 AFTERNOON (14:00-18:00) — OPTIMIZE & SCALE
+
+### 14:00 — Analytics Review
+- [ ] Open unified dashboard (Gumroad + Ghost + Mautic + PWA)
+- [ ] Check daily KPIs:
+
+| Metric | Target | Actual | Status |
+|--------|--------|--------|--------|
+| Visits | 1,700 | | 🔴/🟢 |
+| Orders | 37 | | 🔴/🟢 |
+| Revenue | $1,000 | | 🔴/🟢 |
+| Email Sends | 6,000 | | 🔴/🟢 |
+| Email Clicks | 1,700 | | 🔴/🟢 |
+| PWA DAU | 500 | | 🔴/🟢 |
+| Cart Recovery | 5 | | 🔴/🟢 |
+
+- [ ] If any 🔴: diagnose + fix in next hour
+
+### 15:00 — A/B Tests & Optimization
+- [ ] Gumroad: Test bundle page variant (video vs static, price anchor, testimonial position)
+- [ ] Email: Test subject lines (curiosity vs benefit vs story)
+- [ ] PWA: Test push notification timing/copy
+- [ ] Blog: Test CTA placement (top vs middle vs bottom)
+
+### 16:00 — Paid Ads (if budget allows)
+- [ ] Meta: $50/day → Gumroad bundle (lookalike: Mautic list)
+- [ ] Target: Muslim developers, 25-40, Indonesia/Malaysia/Egypt/US
+- [ ] Creative: UI kit demo video + "Built for Muslims"
+- [ ] Track: CAC, ROAS (target: 3:1)
+
+### 17:00 — Affiliate / Partner Management
+- [ ] Check affiliate dashboard (5 Muslim dev influencers, 20% rev share)
+- [ ] Send weekly update + new creative assets
+- [ ] Recruit 1 new affiliate/week
+
+---
+
+## 🌙 EVENING (18:00-21:00) — COMMUNITY & WRAP
+
+### 18:00 — Community Engagement
+- [ ] Reply to all comments on Ghost blog
+- [ ] Answer GitHub issues/discussions on Islamic repos
+- [ ] Participate in Muslim dev Discord/Telegram groups
+- [ ] Share value, not pitch
+
+### 19:00 — Content Prep for Tomorrow
+- [ ] Queue 3 social posts in buffer
+- [ ] Schedule Ghost post for 6:30 AM
+- [ ] Prepare Mautic broadcast for 6:00 AM
+
+### 20:00 — Day Review & Log
+- [ ] Update daily KPI log (spreadsheet)
+- [ ] Note: what worked, what didn't
+- [ ] One actionable improvement for tomorrow
+- [ ] Sync with team (if applicable)
+
+---
+
+## 📊 WEEKLY REVIEW (Saturday)
+
+### Cohort Analysis
+- [ ] New subscribers this week: target 350+
+- [ ] Activation rate (toolkit download): target 40%
+- [ ] Tripwire conversion (toolkit → $10): target 15%
+- [ ] Core conversion ($10 → $49): target 20%
+- [ ] Enterprise leads: target 3 booked demos
+
+### Channel Attribution
+| Channel | Visits | Orders | Revenue | CAC | Action |
+|---------|--------|--------|---------|-----|--------|
+| Email | | | | | |
+| Organic | | | | | |
+| Social | | | | | |
+| Referral | | | | | |
+| Paid | | | | | |
+| Direct | | | | | |
+
+### Product Decisions
+- [ ] Which product sold best? Double down.
+- [ ] Which product had 0 sales? Archive or reposition.
+- [ ] New product idea validation: survey 50 subscribers.
+
+---
+
+## 🎯 MONTHLY STRATEGIC REVIEW (1st of Month)
+
+### Revenue Health
+- [ ] MRR trend: target +20% MoM
+- [ ] Churn (if subscriptions): target <5%
+- [ ] LTV:CAC ratio: target >3:1
+- [ ] Cash runway: target >12 months
+
+### Asset Audit
+- [ ] Gumroad: Update product pages, add testimonials
+- [ ] Ghost: Refresh top 10 posts, add internal links
+- [ ] Mautic: Clean list (remove bounces, inactives >90d)
+- [ ] PWA: Ship 1 major feature, fix top 5 bugs
+- [ ] SEO: Target 5 new keywords, build 10 backlinks
+
+### Team & Systems
+- [ ] Document SOPs for: email creation, blog publishing, cart recovery
+- [ ] Train VA/assistant on repetitive tasks
+- [ ] Upgrade tools if ROI > 3x (e.g., better email infra, analytics)
+
+---
+
+## 🚨 RED FLAG PROTOCOLS
+
+| Trigger | Immediate Action |
+|---------|------------------|
+| Revenue < $500 for 2 days | Emergency: send flash offer to VIP segment, increase ad spend |
+| Email deliverability < 80% | Pause sends, clean list, warm IP, check SPF/DKIM |
+| PWA DAU < 100 for 3 days | Push major update, notify users, check for bugs |
+| Organic traffic drop >30% | Check Google Search Console, fix technical SEO |
+| Gumroad refund rate >10% | Survey buyers, fix product issue, improve onboarding |
+
+---
+
+## 📁 FILES & TEMPLATES
+
+| File | Purpose |
+|------|---------|
+| `SALES_STRATEGY.md` | Master strategy (this repo) |
+| `TRIPWIRE_FUNNEL.md` | 7-email sequence + automation rules |
+| `quality_leads.json` | 12 high-value leads for outreach |
+| `quality_leads.csv` | Mautic import format |
+| `DAILY_OPS.md` | This file — daily checklist |
+
+---
+
+## 🔗 QUICK LINKS
+
+- **Gumroad Dashboard**: https://alfalahtech.gumroad.com/dashboard
+- **Ghost Admin**: https://ghost.falahos.my/ghost
+- **Mautic**: https://mautic.falahos.my/s/dashboard
+- **Nūr PWA**: https://moslem.falahos.my
+- **Twenty CRM**: https://twenty.falahos.my
+- **Openship Dashboard**: http://localhost:3001
+- **GitHub Search**: `quran api stars:>100 language:javascript`
+
+---
+
+*Print this. Keep on desk. Check off every item. Every day.*